LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and o